DISCOGRAPHY
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AVION BLACKMAN
Last February, Avion Blackman and her husband Mark Mohr (founder of Christafari) headed off to Hawaii for a month of inspiration. Their mission was to write and record a new song every day. Whenever they got stuck on a verse, they’d go snorkeling, sightseeing or head off to another island!
What started off as demo sessions ended up being the final recording. In just a month, all the songs were written and they’d even filmed a music video for the title track amidst jungles and waterfalls on the Big Island. Getting away from home and being surrounded by God’s creation and beautiful people ended up being the perfect muse for this husband and wife production team. The end result was “Third World Girl,” Avion Blackman’s third solo offering.
What sets this production apart from the previous two award-winning albums is the island influence. While the songs may vary from roots reggae to ska, hip-hop to dancehall, and even venture into soul/R&B and dubstep, many of the songs are also seasoned with a dash of Hawaiian Island flavor.
Heading off to Hawaii was just what the doctor ordered as the couple was still going through the healing process after a painful miscarriage. They worked through their hurt with prayers and through pen and paper with beautiful melodies. While the project touches on a variety of subjects from worship to relationships, a unifying theme throughout the album is healing. “Third World Girl” is chocked full of songs of hope and encouragement for broken lives. It has uplifting words and hope-filled melodies that usher the listener into forgiveness and restoration.
“This album is about how the Lord can take broken and fragmented lives and turn them into a beautiful mosaic. We can all become a work of beauty under the artful hands of God.”—Avion Blackman
Marketing Highlights & Key Selling Points:
- Avion’s last single/video “Yeshua” became a global mega hit
- On the heels of two award winning albums and a relentless tour schedule performing with Christafari (100 shows a year)
- Hit music video and single for title track “Third World Girl” released April 12th by Rank and File Films. 2nd video to be released around street date
- “Third World Girl Remix Contest” with submissions from all over the world (May 2011). Remixes released on iTunes and GospelReggae.com (June 2011)
- I’m a Third World Girl/Guy Facebook photo contest (July 2011)
- 200 YouTube video blogs this year featuring Avion and her music
- Avion is a member of the gospel reggae group Christafari. This album was written, produced by and features her husband Mark Mohr of Christafari
- Christafari and Sherwin Gardner, the two all-time top selling Gospel Reggae artists
- 100 biographical tweets describing Avion’s unique experiences growing up in a Third World jungle
- Heavily featured on the Righteous Revolution Mixtape, (volumes 1 and 2) and on the cover of Reggae Revolution Magazine
- Heavy internet marketing through GospelReggae.com, Heir Chex, Boomshot's Podcast, Tehilla Radio, Myspace, YouTube, Facebook, Twitter and iTunes
- Extensive promotions to Avion and Christafari’s 60,000 friends online and 250,000 followers/fans via social networking.
- Live performance of songs from the album on JC-TV's Top Three (22 Million Homes).