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Gravational Dub (Destination: Dub Central Station) |
Reggae Worship - The First Fruits of Christafari |
Gravity |
Christafari
Video
Birthed in 1989 out of a love for the Lord and a passion for winning the lost through reggae music, Christafari has released 10 albums, performed in 46 states, 50 countries, before 2 Olympic Games and even played for the President of the United States! It's hard to believe that 20 years into their ministry these gospel reggae pioneers would have their best-year-ever with more shows, better sales and more souls coming to Christ than ever before!
In early 2009, this massive 10-piece ensemble took a break from their hectic touring schedule to create a landmark album that celebrates their 20 years in the ministry. Rather than resting on their laurels, they wrote a string of new hits, that when woven together create a musical tapestry that is sure to withstand the test of time.
The 15 anthems that grace this revolutionary project are a modern take on Christafari's classic signature sound (all live instruments including wailing guitars, rich harmonies and a brazen horn section). The vast majority of the songs are roots and culture with elements of dancehall, hip-hop, soca and touches of rock. One thing that sets this album apart from the rest is the sheer number of guest appearances (over 30 artists), including some of the top names in gospel reggae, hip hop and worship. Everyone wants to be a part of this musical milestone!
At the end of every Christafari show, bandleader and Pastor Mark Mohr gives an invitation. Thousands come to know the Lord through this powerful ministry each year. Inspired by gospel music pioneer Keith Green, this album has an even stronger evangelical tilt than previous offerings with songs like "Whosoever," and "Try Jah Love." The project also has a strong anti-drug message with tracks like "Most High" and "Pure Meditations." "Gwaan Natty" reveals Christafari's passion for reaching Rastafarians, while "The Protesters" unites all gospel reggae artists against abortion in an effort to stop the "Silent Holocaust". More intimate songs like "Taking in the Son" and "Messiah" lead the listener into a time of worship.
BULLET POINTS:
- Celebrates 20 years of ministry (Christafari's 11th album)
- Over 30 guest appearances by top names in the industry
- A classic sound with a modern edge
- Powerful lyrics with a heavy evangelical message
MARKETING HIGHLIGHTS & KEY SELLING POINTS:
- Half a million albums sold worldwide with consistent charting on Billboard
- A total of 53,582 friends (MySpace, FaceBook, Twitter, Orkut & GospelReggae.com) "Protesters" is theme song for Pro Life Day of Silent Solidarity on October 20th 2009 (250,000 students on 4,700 campuses).
- Heavy promotional touring (150 shows in USA and beyond with performances in key cities in CA, NY, GA, FL, TX, IL, AZ, CO and WA.
- Music video with servicing by AristoMedia (previously featured on CNN, HLN, MTV, BET, The Family Channel, TBN, TEMPO, 700 Club, TBS, Steel Roots and JCTV).
- Extensive YouTube pre-promotions including behind the scenes footage of the making of each song.
- Radio servicing and publicity through through Heir Chex and Nashville Publicity Group.
- Holy Hip-Hop Award Honoree, Multiple award winning and Dove nominated group.
- 1st single launches on iTunes in early July
- Ad in Reggae Festival Guide (circulation 100,000)