DISCOGRAPHY
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MARTIN LUTHER KING TRIBUTE
This album assembles the very best contemporary inspirational artists with an incredible and moving tribute to Dr. Martin Luther King Jr. We celebrate his life of peace and non violence through the voices of this nation’s most dynamic artists to carry out this same message.
Selling Points:
• Grammy & Stellar Award winning Artist
• Produced by Grammy & Stellar Award winners Cedric & Victor Caldwell
• Releases in January along with MLK Jr’s birthday
• Interest in MLK Jr during Black History Month in February
• Features the Daughter of MLK Jr, Bernice King
• Single “Lift Every Voice” will impact national radio
• National Holiday on January 18th MLK Jr. Day
• Project will include sticker all new unreleased songs
Marketing Highlights:
• National Radio campaign with the single “Lift Every Voice” featuring Mary Mary
• National Radio promotion before and after MLK Holiday
• Internet campaign: Youtube, Facebook, MySpace, and others
• Radio Give A Way Campaign on Release date, Birthday, and Black History Month