DISCOGRAPHY
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Positive
From the sunny Caribbean shores of Tobago comes the hottest new voice in gospel reggae. From his onset as an artist, Positive, (born Joel Murray), has seen unprecedented success in the genre. Every one of his singles has dominated the charts (on both Christian and secular stations) throughout the Caribbean. In less than a year this young artist has been dubbed "The new voice of the Caribbean" (GospelReggae.com)
"We've had our eye on Positive Since the release of his first single," said Lion of Zion President Mark Mohr. "In a matter of months we've seen him skyrocket from obscurity to mass popularity-especially in the mainstream market. All this without ever compromising his integrity or watering-down his message. The Lord is clearly opening huge doors for this talented young artist and blessing his ministry."
With his new found fame, this 22 year old is determined to stay true to his calling and sing songs of hope and encouragement drawn from his tragic life experiences. "In 2003 my only sister died from meningitis and in 2007 my mother died of cancer." Said Positive. "Through all this I've remained faithful to the ministry and have been able to find strength from God through the music He gave me."
One look at the song titles and you'll realize that these are songs of a survivor who, even in the toughest of times, has refused to give up hope. While many of his lyrics were penned from a place of pain and loss, Joel Murray insists on remaining Positive and recording uplifting anthems that encourage others to persevere.
"Never Let Go" is 14 heartfelt songs comprised of modern roots and lovers’ rock with a touch of niyabinghi. Guest appearances include top gospel reggae sellers like Monty G, Sherwin Gardner and Mr. Lynx. This album is a partnership between Lion of Zion (Christafari's label) and Monty G's Lion of Judah imprint. With crisp production by DJ Frost, this stunning debut is a shining example of the best that gospel reggae has to offer.
Ministry Statement: "A reoccurring theme in my album is that you should 'Never Let Go.' Regardless of your current situation, you can always find hope in Christ. If you wait on the Lord you will find that His love is sufficient. This is my story, a chapter of my life. I hope that it encourages you in your struggles."--Positive
KEY SELLING POINTS:
- Uplifting reggae songs of hope and perseverance for trying times
- Features Monty G, Sherwin Gardner and Mr. Lynx.
- Sweet Melodic Reggae with a clear Christian message
- Significant mainstream attention (already making waves on secular radio/video)
MARKETING HIGHLIGHTS:
- Hit singles "I Want To Know," "Never Let Go," "I Will Survive" and "Only Jah Alone” on mainstream and Christian stations
- Music videos "Never Let Go" (already charting) and "Jah Alone"
- Award winning artist: Won Song of the Year (2007) for "Never Let Go" (Trinidad) and Marlin Award for Reggae Vocal Performance of the Year - Duo
- Touring key US markets/cities in FL, NY, CA and GA and abroad
- Caribbean Tempo has recorded an entire episode featuring artist
- Internet marketing via MySpace, FaceBook, Twitter and GospelReggae.com
- Extensive YouTube pre-promotional campaign and web commercials (Myspace)
- Representation at CBA, and GMA
- Radio servicing/promotion campaign through Heir Chex and publicity by Nashville Publicity Group.