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DISCOGRAPHY
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In The Spirit CD/DVD
Available Jan 29th
$17.99 - UPC# 804879073499
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SISTERS IN THE SPIRIT
The stunning Yolanda Adams has been dubbed by
Juanita Bynum as "THe Barbara Streisand of gospel music".
This vivaciuos vocalist has won two Grammy Awards and an astounding
13 Stellar Music Gospel Awards.
Saginaw,, Michigan natives RIZen consists of
Adriann and Aundrea Lewis. Knika Trigg and Ashley Jones. Juanita
Bynum calles them "four Patti LaBelles" for their high-powered
vocal style. Their debut album, RIZen, has caused a major ripple
in gospel, receiving numerous 2004 Dove and Stellar Gospel Music
Award nominations.
Martha Munizzi is a powerhouse vocalist who
has built a large international following through her soulful,
Southern-inffected delivery. she has recorded three best -selling
albums, including When He Came, The Best is Yet to Come, and Say
the Name.
Now available for the first time on one DVD
"Sisters in the Spirit". These dynamic and anointed
women came together to produce one of the most successful God-honoring
gospel music tours in American history. The tour has literally
transformed the lives of millions of women across the country
delivering inspiration, spiritually uplifting music and empowerment.
More than just a celebration of Gospel music ,these women are
truly "Sisters in the Spirit" on a mission from God
to bless, encourage, and become change agents to all those they
come in contact with along the way.
Christian and Gospel music superstars Yolanda
Adams, Martha Munizzi, and RIZen join with R&B/pop icon Kelly
Price and the Musical Director "MD" Sheila E to honor
the unique spiritual bond if women coming together from all walks
of life. As a special treat this DVD also includes Prophetess
Juanita Bynum in a very rare appearance as she ministers in both
"music" and "message".
Sisters in the Spirit is more than a musical
evangelical event. It has established itself as a successful brand
that has drawn millions of women since its inception in 2001 by
tackling topics such as hope, faith, family, ministers, relationships,
and believe it or not, physical fitness. Renowned and respected
health and fitness expert Donna Richardson-Joyner, producer of
the successful fitness video. "Sweating in the Spirit"
and wife of Tom Joyner of Tom Joyner Morning Show. imparted work
out tips during the tour as well. . .
This divinely orchestrated combination of song
and ministry is the best ever assembled under the Sisters in the
Spirit brand. The Sisters in the Spirit performance was captured
on DVD in Dallas, Texas as one of the brands most memorable to
date sure to become an instant classic and a sure fire hit.
MARKETING HIGHLIGHTS
- Aggressive “national” Radio Campaign: Single release planned for all formats (Urban/Gospel/CCM) to drive awareness and sales.
- Comprehensive Multimedia Radio Advertising Strategy planned
with Sheridan Broadcasting Network, Rejoice! Gospel Radio Networks, Radio One and Salem Communications, Inc.
- Major Publicity and PR campaign targeted to consumer driven Press,
Magazines, On-line Zines with a focused national servicing of theAfrican American Newspapers.
- New Media: Extensive Integrated Viral (Internet) Marketing campaign synergized with a consumer-driven promotion entitled, Are you a Sister in the Spirit?
- Aggressive Grass Root campaign targeted to 25 of the Top markets (Converged Urban/Faith based street teams deployed nationally).
- Plans underway at Paramount Pictures Studio for a Sister’s in the Spirit “Holiday” Reunion Concert with a major television network (Potential reach: 80 million households).
- Direct Marketing Campaign: Major National Cause Data Base Marketing and Mega-Church awareness campaign is planned.
- Major Television Advertising campaign (The television shows; “Lift Every Voice” and “Bobby Jones Gospel”, BET and the Jeff Major television show, “The Gospel of Music” on TV One Television Network).
- CD compliment that will contain the “#1 hit” songs of the present and past Sister’s in the Spirit participants.
SELLING POINTS
- The “TOP GROSSING” and “MOST ATTENDED” women’s concert tour in
Gospel music history.
- Project is Caused Linked: The American Heart Association and Breast Cancer Society: Major Data Base Marketing Support and Direct Sales Campaign planned from both “national” organizations.
- More than “10 million” in combined career CD sales (Yolanda Adams, Kelly
Price,Martha Munizzi and Juanita Bynum).
- Multiple Grammy, Dove, Stellar, American Music Award, Lady of Soul
Award, NAACP Image Award winners combine their incredible multi-talents and giftings for one cause…The Spiritual Empowerment of Women World-Wide.
- Super Successful Tour with a proven sales base of 2 million Women: 1st time ever available on DVD. Radio Exposure via the “Yolanda Adams Morning Show” which is broadcasted live and syndicated ‘nationally’ every weekday morning in over 13 major markets: Atlanta; Augusta, GA.; Richmond, VA.; Raleigh and Charlotte, Philadelphia, Cleveland, Columbus, Ohio, Indianapolis to name a few.
- Major contests, sweeps and promotional give-a ways are planned.
- Major ‘mainstream’ radio push planned: Radio Conglomerate “Radio One” (70 radio stations in all major urban markets).
- Sister’s in the Spirit DVD will be spotlighted at this years TD Jakes Women’s
Conference; “For Ladies Only” October 2007.
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